We make a variety of decisions every day. Things as small as what to eat for breakfast or as big as strategic decisions that impact your work all share something in common: the choices you make are impacted by your values. Whether you are consciously aware of your values or not, they inform the choices…

We’ve talked about the importance of communication during a crisis, but what about communication as an everyday part of your marketing strategy, particularly when the regular in-person opportunities are less frequent or nonexistent due to a pandemic? Communication is one of the most important tools in your marketing toolbox. How, when, on what channels, and…

Your website is a critical gateway and often the first impression that customers have of your business. In a single moment, your website has to convey what you do, how you do it, what you value, why you’re different, and why your prospective customer should want to continue a relationship with you. What exactly makes…

The coronavirus pandemic undoubtedly surprised the world and has left most individuals and companies adapting each day as the reality of the viral threat progresses. Work as we knew it has changed and has forced most of us to adapt quickly to a remote working environment. This is stressful, both for leaders and for teams.…

Work from home has given organizations an opportunity (albeit forced) to see if a different model could be managed and even offer greater efficiency. As many parts of the US are talking about how and when to reopen for business, many organizations are starting to bring their non-critical workforces back to the office and in…

For most of us, our current work experience is busier and more challenging than ever. With huge portions of the workforce now working from home, many tried and true ways of doing business have been eliminated altogether. As a result, your organization may have made more unplanned changes in the last two months than it…

Have you ever had a project that stays on your list for significantly longer than you’d planned? With the plethora of items on your to-do list, some things will fall to the wayside. For many companies, the website becomes one of the “it can wait” items, and sometimes it ends up in the “wait” pile…

You’ve heard these mantras many times before: What’s on your bucket list? Dance like nobody is watching. Do something that scares you. Life’s a journey, so enjoy the ride. Think outside the box. Clearly this is something we value in our culture. And yet, for many people, risk aversion can be a crippling barrier to…

In a world clearly trending toward greater acrimony and isolation, how do we most effectively tolerate, embrace, and even cherish diversity? Over the past year, I have seen a number of organizations struggle because of the cultural differences across teams, projects, and hierarchical relationships. And in most cases, these challenges are amplified by a growing…

What is YOUR indispensable skill? You do a lot of things well, and maybe some things extraordinarily well. But what makes you irreplaceable? Whether you are looking for a new job, a promotion, or a new contract, being able to effectively communicate the answer to this question is critical to your success and the success…